Digital Marketing Articles
Email marketing is one of the best ways to speak directly to your audience. You can build a relationship with them and create loyal customers. It is also a great way to generate traffic to your website, increase leads, and execute large campaigns.
There are over 4.5 billion people using email marketing in the world. And nearly 80% of businesses use it as their primary customer acquisition and retention tool.
Email marketing is one of the most effective ways to connect with new and existing customers! Worldwide, it’s estimated that the number of emails sent and received per day stands at 347.3 billion – a 4.3% increase from the previous year, so it’s no doubt a profitable area of marketing to focus on.
Many professionals point to the premeditated death of email marketing due to the growth of social media and their consequent investment by companies.